Coca-Cola trying applying disruptive techniques by using AI to generate creatives

coca-colaCoca-Cola is ditching flesh and blood creatives in favour of software algorithms in an experiment to see whether Artificial Intelligence bots have what it takes to beat their human masters.

Mariano Bosaz, Coca-Cola’s global senior digital director, is spearheading the move as part of wider efforts to push the bounds of technology to see what they are capable of.

 

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