Customer experience is the key challenge facing businesses and marketers today - with the prize for the most successful brands, an increase in revenue, profitability and market capitalisation that significantly surpasses their competition.
Econsultancy published in partnership with Oracle, the report Thriving in the Experience Economy: Priorities of a CMO, which examines the link between the organisational commitment to customer experience and marketing performance.
- In-depth interviews with 16 marketing leaders at elite brands in the UK
- How to thrive in the experience economy?
- Key priorities for CMO and marketing leaders in 2020